Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communica...(展开全部)

New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Mus...(展开全部)

This book presents a key to understanding how ideas, products, opinions, and so on take off and spread throughout society, and provides a better means to estimate how fast or slow that spread occurs. This spread is referred to as the diffusion of innovations. The diffusion of innovations occurs among individuals in a social system, and the pattern of communication among these i...(展开全部)

秘魯的降低傳染病燒開水計畫，為什麼會失敗？舊金山的愛滋病防治計畫、台灣的家庭避孕計畫，為什麼會成功？全錄如何將電腦江山，拱手讓給蘋果電腦？東芝領先發明筆記型電腦，為何空等兩年後才上市？ 歷經60年、橫跨5大洲,55個經典案例完整解讀 作者羅吉斯是全球知名的新聞暨傳播學教授，生前任教於美國新墨西哥州立大學，是創新擴散領域的權威學者。他的學術生涯以研究農業推廣開始，由此發現新事物或新思想在社會中擴散的過程。之後，他進而研究並發現了創新擴散的模式。他的研究議題包括愛滋病預防、藥物濫用預防、醫病關係研究、家庭生育計畫、癌症的早期發現、戒菸等內容。 本書提出的擴散理論應用到許多學科如行銷企管的通路研究、口碑行銷等,成為各種改革的理論架構參考，如政治改革、農業改革、醫藥創新、社會變遷、國家發展等。

The latest edition of the bestselling introduction to the field of linguistic semantics, updated throughout and featuring a wholly new chapter on inferential pragmatics Semantics, Fifth Edition, is a comprehensive and well-balanced introduction to the study of the communication of meaning in language. Assuming no previous background in semantics and limited familiarity with for...(展开全部)

This fifth edition of The Power of Logic offers an introduction to informal logic, traditional categorical logic, and modern symbolic logic. The authors' direct and accessible writing style, along with a wealth of engaging examples and challenging exercises, makes this an ideal text for today's logic classes.

Drawing on an impressive roster of experts in the field, Fundamentals of Computer Graphics, Fifth Edition offers an ideal resource for computer course curricula as well as a user-friendly personal or professional reference. Focusing on geometric intuition, this book gives the necessary information for understanding how images get onto the screen by using the complementary appro...(展开全部)

For many years this has been the leading textbook of bioethics. It established the framework of principles within the field. The book is used in a variety of programs including undergraduate courses offered by philosophy departments. This is a very thorough revision with a new chapter on methods and moral justification.

Drawing on an impressive roster of experts in the field, Fundamentals of Computer Graphics, Fifth Edition offers an ideal resource for computer course curricula as well as a user-friendly personal or professional reference. Focusing on geometric intuition, this book gives the necessary information for understanding how images get onto the screen by using the complementary appro...(展开全部)

Featuring more than 2000 drawings--a goldmine of information for learning and innovating in mechanical design Mechanisms and Mechanical Devices Sourcebook, Fifth Edition covers the past, present, and future of mechanisms and mechanical devices. Among the thousands of proven mechanisms illustrated and described are many suitable for recycling into new mechanical, electromechanic...(展开全部)